Salesforce Global SVP Champions Ethical, “Creative” Use of AI

Recently-appointed SVP for Marketing Innovation and CMO programs at Salesforce Jon Suarez-Davis shared a few of his thoughts regarding today’s advances in martech and how it impacts marketers. Suarez-Davis isn’t a new face at Salesforce, as his new position was … Continue reading Salesforce Global SVP Champions Ethical, “Creative” Use of AI

Adobe AI Balances Customer Privacy and Personalized Experience

Adobe is a company famous for its widely-used Photoshop, which allows marketers to create content; now it also has Adobe Experience Cloud–a suite of tools that offer complex solutions for marketers in today’s ever-evolving business environment. Even an excellent product … Continue reading Adobe AI Balances Customer Privacy and Personalized Experience