In today’s digital world, information is becoming increasingly personalized.

Social feeds and news alerts can now be tailored to one’s specific interests and unique background. The information we see, hear and consume is influenced by the people we know and the brands we follow. While this has resulted in a new level of personalized media consumption, it also comes with its own risks.

Information isolation is one, where we can be “isolated” from news and developments happening outside our social bubble. There is also the danger of reinforcing one’s inherent bias, by subscribing only to people and groups that share our own perspective.

Join Bill Ammerman, author of The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning, as he discusses the issues of trust, privacy and using AI incorrectly in this podcast with Sweet Fish Media.

 

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