Leading marketing solutions network McCann Worldgroup and San Francisco-based tech publication WIRED release a jointly-created documentary series on A.I. for this year’s Cannes Festival.

The two-part documentary is intended to “put a human face” to A.I. for all audiences, and it’s hoped to offer “actionable insights” that marketers can benefit from as A.I. becomes ever more pervasive across industries.

A documentary series like this one couldn’t have come at a better time, since despite the rapid proliferation of A.I., only 50% of marketers use the technology and many consumers still don’t trust A.I.

Beneficial partnership

Both documentaries combine the insights of two leading authorities in their respective industries; WIRED’s editorial savvy in understanding advanced tech, coupled with McCann Worldgroup’s global marketing expertise in brands and consumer behavior should make for a timely and useful reference to anyone who wants to understand A.I. and its possible opportunities and implications for marketers and consumers alike.

Part 1 of the series is “Machine Learning: Living in the Age of A.I.”, sponsored by McCann, with WIRED’s editorial team behind the production. This first part will focus on how people interact with A.I. in their daily lives. A wide range of people, from artists to school teachers to corporate tech leaders will show how they’re actually and potentially benefiting from A.I. advancements.

Part 2 is “Being Human in an A.I. World” which was produced by McCann in cooperation with WIRED’s Brand Lab. It seeks to enable global marketers to understand the key areas, namely analytics, operations and creativity, that will allow them to come up with new ways to use A.I. for their brands.

Both documentaries made their debut at the Cannes International Festival of Creativity in Cannes, France, last week.

You can view a trailer for the first part of the documentary series here:

To get the full details, read the full story here: https://www.prnewswire.com/news-releases/mccann-worldgroup-and-wired-to-debut-ai-documentary-series-at-cannes-festival-300865199.html

Do you think this sort of documentary on A.I. will provide more clarity or raise more questions? Let us know your thoughts in the comments section!

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