A key element for a brand’s success today is to fully harness technology that is fast becoming the norm – such as AI-enabled search engines, including voice search and AI chat. The problem is that there is a disconnect between these tech advances and the marketers who use or have yet to use them.
In a study recently conducted by Yext and research firm Vanson Bourne, “Brand Control in the Age of AI”, some 400 marketing decision-makers were interviewed about how their brands were performing, and how they felt about their brand strategy.
The study found that only 8% of marketers believed that their brand management strategy was completely effective, and only 35% believed that their brand information was up-to-date in the new digital ecosystem. But there is a silver lining: it was revealed that 63% of the respondents believe that improving their marketing strategies will increase sales and revenue, while 60% believe that it will improve their customer loyalty and customer satisfaction.
Marketers of huge brands are certainly open to engaging their customers via search engines, voice search and AI chat, but they have to catch up and take full advantage of them.
For more details, read the full story on The Drum: https://www.thedrum.com/news/2019/03/05/95-marketers-facing-issues-adapting-ai-based-search-tech