An AI image retouching tool was recently launched last June by Taiwanese AI company iKala. Named Picaas or “Picture as a service” AI automatic image solution, this AI tool was created by combining AI and deepfake technologies.

iKala boldly states that Picaas is the “world’s first smart image optimization solution for Google Shopping Ads”. Picaas is an AI image retouching tool designed for online retailers to ensure the images in their product ads comply with Google’s strict regulations for its Shopping Campaigns.  After the images “pass”, the ads can appear in the Google Shopping website, Google Search, Google partner websites, Google Display Network and even YouTube.

What Picaas Does

Picaas is an AI image retouching tool comprised of several deep-learning models. It basically uses image segmentation technology to detect parts of an ad that violate or don’t meet Google’s stringent ad requirements. The AI then uses image inpainting technology to reconstruct areas where elements had to be removed to make the image Google-compliant. Once Google’s requirements are met, the image is approved and posted on online ads shown to potential customers. The tech that governs Picaas is rather similar to a now-defunct deepfake AI app called DeepNude, but without the accompanying ethical dilemma or possible privacy violations.

How effective is Picaas?

According to Prof. Bing-Yu Chen, Associate Director of the National Taiwan University IoX Center, Picaas achieved a 70% success rate in retouching images to become Google Shopping-compliant. This result was achieved during the early stages of the AI’s development, so its success rate should be higher upon official release. For a human image retoucher to make ad images compliant, the process usually takes a minimum of 15 minutes per image. As Picaas uses Google Cloud Platform (GCP), the AI can process thousands of images with a mouseclick. As for retouching one image, Picaas can complete the operation in just 2.2 seconds, approximately 400 times faster than a human retoucher. The cost for Picaas to perform this function is also very small – only 10 cents per image, or about 50% to 95% cheaper than employing a human image retoucher.

Screenshot of Picaas’ website showing sample of how the AI image retouching tool makes ad images compliant with Google ads’ strict regulations (

What this means for Marketers

At only 10 cents per image to ensure ad images for online stores are Google Shopping-compliant and immediately deployed, the value-for-money this AI image retouching tool offers is tremendous. Apart from e-commerce sites, Digital Ad agencies, brand retailers and online product feed platform providers can benefit from Picaas’ cost-efficient AI image retouching capacity. The only foreseeable downside to Picaas is it could put human image retouchers out of a job.

To get the full details on this new AI image retouching tool, read here:

What do you think of Picaas? Will you use this tool for your online shopping ads if you have any? Let us know your thoughts in the comments!

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