AI is now making car commercials. For its latest commercial, luxury car brand Lexus turned to an unusual ad agency – IBM’s Watson. By feeding Watson 15 year’s worth of data, the AI came up with its own storyline for Lexus, which was then passed to Oscar-winning film director Kevin McDonald to shoot. Entitled “Driven by Intuition”, the ad is garnering praise for being “the world’s first collaboration between AI and a renowned craftsman aimed to test the boundaries of how humans and machines can work together in perfect harmony.” You can read the full story here:
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