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Late last month, Nvidia’s Director of Product Marketing Paresh Kharya revealed some of the company’s plans for taking AI and machine learning “to the next level” at Computex 2019. Nvidia is taking steps to introduce a number of AI products … Continue reading NVIDIA Pushes for “Improved” AI and Machine Learning
In a bid to upgrade its ad offerings, business networking platform LinkedIn just recently bought AI startup company Drawbridge. By adding Drawbridge, LinkedIn claims it can better serve clients who advertise on the platform. With Drawbridge’s AI, advertisers on LinkedIn … Continue reading LinkedIn Buys Drawbridge to Enhance Marketing
Market analysts at Canalys have predicted that there will be at least 200 million smart speakers in the world by the end of this year. Smart speaker sales will come partly from the Chinese market, a market where Amazon and … Continue reading Analysts: 2019 Smart Speaker Sales to Top 200 Million
Cricket fans will tell you how difficult it is to get a “wicket” (when a batter is “out”) in the sport, and for an AI to predict when it happens is nothing short of remarkable. With this AI, Fox Sports … Continue reading Fox Sports Australia Uses AI to Predict Cricket Wickets
Adjust, a company that specializes in analytics and anti-bot fraud, recently launched Unbotify, an AI that stops in-app bot fraud through machine learning and natural user flow. Bot fraud can drain a company’s marketing budget and cost millions in revenue. … Continue reading “Unbotify” AI Helps Catch Bot Users
Artificial Intelligence has been applied to many industries, and one of the latest to harness AI is the publishing industry. Just recently, Esquire Singapore pulled off a novel marketing stunt by publishing a very special issue for April, one which … Continue reading Esquire’s April Issue has an “AI-in-Chief”
Fast-moving consumer goods conglomerate Unilever recently revealed how it keeps up with advances in tech, by using AI to automate and assist in much of its marketing activities. Unilever is one of the world’s largest advertisers, with 26 data centers … Continue reading Unilever Reveals How It Uses AI
According to this report, AI across a broad range of industries is on-track for rapid growth and if projections are correct, the global AI market could be worth over $123 billion in five years. The report was prepared by Zion … Continue reading Global AI Market for CRM to be $123 Billion by 2024
Senators Cory Booker and Ron Wyden, along with Rep. Yvette Clarke recently introduced a bill that will require large companies to audit any machine learning-based systems, such as facial recognition and ad-targeting algorithms – for any sort of bias. Called … Continue reading US Lawmakers Pass Bill to Check AI Algorithms for Bias
Using social media influencers to convince their large follower base is a common tool for digital marketers. At first glance, getting an influencer to promote a brand to 100,000 or more followers seems like a cost-efficient marketing effort, but in … Continue reading New AI Tool Fights against “Influencer Fraud”
In the B2B marketplace, AI adoption for marketing and sales efforts is certainly on the uptick, but is the uptick going fast enough? A new study on the adoption of AI from Demandbase, Salesforce Pardot and Demand Metric has revealed … Continue reading Report: Only 18% of B2B Marketers Use AI
PepsiCo is one of the world’s largest food and beverage conglomerates, making Pepsi, Gatorade, Tropicana, Lipton, Frito-Lay and Quaker oats. No stranger to using AI and machine learning for its day-to-day activities, PepsiCosays harnessing AI and machine learning is not … Continue reading PepsiCo Reveals 5 Ways it Uses AI and Machine Learning
