According to this report, AI across a broad range of industries is on-track for rapid growth and if projections are correct, the global AI market could be worth over $123 billion in five years. The report was prepared by Zion … Continue reading Global AI Market for CRM to be $123 Billion by 2024

Senators Cory Booker and Ron Wyden, along with Rep. Yvette Clarke recently introduced a bill that will require large companies to audit any machine learning-based systems, such as facial recognition and ad-targeting algorithms – for any sort of bias. Called … Continue reading US Lawmakers Pass Bill to Check AI Algorithms for Bias

Using social media influencers to convince their large follower base is a common tool for digital marketers. At first glance, getting an influencer to promote a brand to 100,000 or more followers seems like a cost-efficient marketing effort, but in … Continue reading New AI Tool Fights against “Influencer Fraud”

In the B2B marketplace, AI adoption for marketing and sales efforts is certainly on the uptick, but is the uptick going fast enough? A new study on the adoption of AI from Demandbase, Salesforce Pardot and Demand Metric has revealed … Continue reading Report: Only 18% of B2B Marketers Use AI

PepsiCo is one of the world’s largest food and beverage conglomerates, making Pepsi, Gatorade, Tropicana, Lipton, Frito-Lay and Quaker oats. No stranger to using AI and machine learning for its day-to-day activities, PepsiCosays harnessing AI and machine learning is not … Continue reading PepsiCo Reveals 5 Ways it Uses AI and Machine Learning

In a bid to focus on new technologies, IT giant IBM recently closed a deal to sell off its marketing and commerce business units. IBM is offloading its marketing and commerce solutions to New York-based private equity firm, Centerbridge Partners. … Continue reading IBM Sells Off Marketing and Commerce Arm

AI-powered account-based orchestration platform 6Sense recently announced they would be adding Pardot to their suite. Integrating Pardot will now enable marketers to execute personalized marketing campaigns. This is thanks to 6Sense pinpointing the accounts that are most likely to buy, … Continue reading 6Sense Integrates Salesforce’s Pardot to Help Optimize Sales

Digital customer experience platform Conversocial has recently acquired Assist, an automated messaging platform. Through this acquisition, Conversocial claims it can now offer enhanced sales, marketing and customer service activities with more dynamic customer interactions through smooth integration of chatbots and human … Continue reading Conversocial Buys Assist

Perceptin has released an AI camera module that tracks the reactions of customers to digital out-of-home advertising (DOOH) in real-time. Called the Perceptin Intelligent Viewer Tracking Module (PIVTM), the device works by monitoring viewers’ degree of engagement and reactions when mounted … Continue reading AI Cam Recognizes Facial Reactions to OOH Ads