In today’s marketing environment, there has been increasing concern over data privacy and how much access marketers should have over consumer information. Some companies manage to strike a balance between user privacy and delivering personalized experiences, while others, even giants … Continue reading Striking the Balance: Data Privacy vs Personalization
In today’s digital world, information is becoming increasingly personalized. Social feeds and news alerts can now be tailored to one’s specific interests and unique background. The information we see, hear and consume is influenced by the people we know and … Continue reading Podcast: Trust and Privacy in the Age of AI
Location-aware devices and geotargeted ads are combining with artificial intelligence to deliver a new generation of microtargeted marketing. The rise of mobile apps has further refined the approach – users can now be tracked to specific landmarks and “check ins” … Continue reading Going Local: How AI is Changing Local Advertising
Artificial intelligence is already a part of daily life, but for business owners, the key question is, “How can AI improve my marketing and help me sell more stuff right now?” Throughout the customer decision journey, savvy marketers are already … Continue reading 7 Ways AI can Help You Sell More Stuff Right Now
Take a nap and let AI do the work. According to a recent report by RBC Capital Markets, one possible and unexpected consequence of increasing AI use is the change in coffee culture. RBC claims that less people will be … Continue reading “Coffee Obsolescence”: An Unintended AI Side Effect?