William Ammerman delivers the unique perspective of a digital practitioner with decades of hands-on marketing experience coupled with post-graduate work in programmatic advertising and artificial intelligence. He is currently the Executive Vice President at Engaged Media where he manages digital titles across the lifestyle, outdoor and automotive segments. As a former VP over digital advertising at Tribune Media, he had a front-row seat to witness massive changes in digital communication technology and played an active role in applying that technology to online advertising and marketing.
He has implemented data management platforms to collect vast quantities of consumer data to be used for delivering targeted advertising to consumers, and he has harnessed the power of social media to deliver news and information through mobile devices to reach audiences at massive scales. As a Google Certified Publishing Partner, he helped major TV broadcasters enter the digital age and create their online presence through websites and apps and social media. Over the years, his teams delivered tens of billions of digital ads, and he worked directly with major advertisers to formulate their online marketing strategies.
He holds a master’s from the UNC School of Media and Journalism in Chapel Hill, where he wrote his thesis on programmatic advertising. Most recently he completed an executive program in artificial intelligence at MIT.
He recently finished writing a book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning, which is being published by McGraw-Hill on May 24, 2019. The book covers topics including voice-base interfaces, digital assistants, personalization, deep learning and the human-computer relationship.
This blog, Marketing and A.I., is intended to offer insights into the rapidly evolving world of intelligent agents that are interacting with consumers on behalf of brands and marketers, and to keep you informed about news and innovations in the field.